Revenue Increase Example (with Calculation) Imagine your Shopify website would have 70 out of 100 abandoned cart users. In this article, you’ll learn how to create an Abandoned Cart Flow in Klaviyo. is really unique and deviates from the “typical” abandoned cart email, which works really well for the brand. Next, drag a conditional split below the time delay stipulating that someone has opened the previous email. The go-to-cart … What better way to do that than by including ratings and reviews of the product they have their eyes on? If you accidentally delete either of these dynamic blocks, you can re-add Klaviyo's default abandoned cart flow to your account from the Flows Library in the Browse Ideas tab. Without entering their personal information in the checkout and providing their email address, it wouldn't be possible to send your customers an email. In other words, a better name for this should have been “Checkout Abandonment” Flow. At a person's scheduled send time, Klaviyo will check the filter Has Placed Order zero times since starting this flow and skip anyone who completed a purchase. This means that if, for example, you set an abandoned cart email to send 30 minutes after someone abandons a cart, your customer may not receive the first email at exactly 30 minutes. document.querySelector("#article-title").innerHTML = "Getting Started Handbook - Guide to Creating an Abandoned Cart Flow"; Messaging existing customers and non-customers differently is a good practice, especially if you plan on offering an incentive if your abandoned cart flow. This makes sure someone will only get 1 browse abandonment email every 30 days. ’s abandoned cart recovery strategy works wonders. style.appendChild(document.createTextNode(css)); One of these is the abandoned cart flow. One key example is if you sell men's and women's products. You may want to message customers with larger cart values differently than those at or below your store's average order value. This serves as a great reminder of the leggings I’ve already shown interest in, and it makes it easy and convenient to go back to the website to complete my purchase with a click of my mouse. There are a million reasons that shoppers might leave your site after adding an item to their cart and not purchasing. How I can disable the Klaviyo Double-Opt? Once you have your abandoned cart flow up and running, you will want to analyze how it is performing to see where there's room for improvement. Do I need to disable the Shopify Abandoned Cart email settings, or it will just use the Klaviyo settings automatically? // ]]>. This will prevent those who recently received your abandoned cart messages from receiving them again. This presents a great opportunity to introduce shoppers to more products they may not have found on your site yet. But that’s not all. If you take this approach, be sure to include language like, "Take 10% off your first purchase" so that recipients don't grow to expect a discount every time they abandon a cart. Because everyone who starts a checkout will enter an abandoned cart flow, it's likely the case that you won't have phone numbers for a large number of contacts. You’ll want to turn off any default platform abandoned cart messages to make sure that you’re not double-messaging anyone. Nurture customer relationships with powerful automation. Dive in and start using real-time marketing data to drive more growth through email, SMS, social ads, and more. Learn more about how to use coupon codes in Klaviyo: To split your flow by purchasers versus non-purchasers, first, drag a conditional split into the top of your flow. Analytics are directly tied to optimization. is a great example of how you can expertly offer free shipping in your abandoned cart strategy. You don't want to over-discount, so you may want to only offer a coupon code to shoppers who have never purchased from you before to encourage them to buy for the first time. For more inspiration for how to design your abandoned cart emails, check out Really Good Emails. To do this, first drag a Trigger Split to the top of the flow and configure it based on Item Count is less than 3. The more personal you can make any automation, the better, which is why beauty brand. Before joining Klaviyo in 2020, Alex spent several years writing, editing, and podcasting throughout the Boston tech scene. does just that by offering customers 15 percent off their first purchase. Once your store’s data is synced to Klaviyo, go to Metrics and select WooCommerce from the drop down menu to view WooCommerce events. For example, an abandoned cart flow doesn't just send a generic follow up email to all cart abandoners — using Klaviyo's default abandoned cart flow, all shoppers will receive an email personalized with each item they left behind. To do that, (1) send the Reminder out quickly – between one and three hours after abandonment – and (2) keep it short and specific. This example from whisky subscription brand. Each business and audience is different, and what works for one store may not work for another. You want to give shoppers the chance to complete their purchase before sending them a cart reminder. Why is shopping cart abandonment a problem for retailers? But if, after taking this quiz and adding the foundation to your cart, you abandon your cart, the brand uses your product match in their cart recovery email. If the shopper had any doubt about the quality or value of the product they were considering, these peer reviews are sure to alleviate any worries. But that sale doesn’t always come to fruition immediately. Instead of feeling like a one-way message, it feels more like a conversation where customers are encouraged to respond. style = document.createElement('style'); We highly recommend saving these blocks before editing the default email or swapping out the template. This video shows you how to set up the best abandoned cart email flow using Klaviyo. Read more . This type of flow is one of the most popular requests from our clients, and it’s the basics of your email marketing. Here are a few ways your email marketing strategy can alleviate some customer concerns that prevent them from completing checkout: Sometimes shoppers just aren’t quite ready to make a purchase when they add the item to their cart, ss Baymard Institute’s data shows. According to Klaviyo’s benchmark, the average open rate of the abandoned cart emails is 41.18%, the click rate is 9.50%, and the conversion rate is 10.7%, according to MooSend. Including other products can distract from this message and lead to an overall lower conversion rate. While some of these issues may be more of an indication of on-site user experience, they can inform your abandoned cart strategy and how you choose to tempt shoppers back to your site, too. Those whose carts are worth less than $300 will flow down the YES path, while those with triple your average order value or more will flow down the NO path. There are a few abandoned cart recovery email strategies you can use to entice consumers to come back. combines the core abandoned shopping cart email best practices and strategies mentioned above (a reminder with a CTA, related products, and social proof) with a personal touch from the founder, which makes this email seem like it’s coming from a human even though it’s automated as part of their abandoned cart series. There is no one-size-fits-all rule for the best time to send abandoned cart messages. This content block is what allows you to include an image, link, and other information about the product in the email. based on the item a shopper added to their cart. Set this collection to contain Men's. If you’re using Shopify and want to apply a unique coupon code (created in Klaviyo) at checkout, from the Abandoned Checkout Flow, you can definitely do that. But if you don’t want to offer a discount or free shipping, there’s another way you can convince customers to pull the trigger with their next purchase—by using loyalty points they’ve accumulated. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi. An abandoned cart email is an email or a series of emails that shoppers receive after they’ve added an item to their online shopping cart without making a purchase—either they left the website without checking out or they haven’t purchased after a certain amount of time. Create this flow by navigating to the Flows tab and select Create Flow > Create from Scratch > Create Flow > Metric. Once you have a basic abandoned cart flow set up, you may wonder what comes next and how you can make your existing flow even better. This way, you can completely customize the design of your email, but don't have to worry about affecting its functionality. It’s not advised to have other products highlighted in the abandoned cart message since your main goal is to drive shoppers back to their cart to complete their purchase. After you integrate your ecommerce store with Klaviyo, you'll find several best practice flows populate automatically in your account. For example, if the value of the items in someone's cart adds up to triple your average order value, you may want to offer them an incentive to encourage them to complete the purchase. So even if they appear in the Waiting queue, if they placed an order, they will be skipped. Since it’s triggered by a customer starting checkout, you know there’s interest, and the abandoned cart flow helps remind customers to complete their purchase. Only when you have listened to and analyzed your customers can you truly communicate more personally and stand out from the competition. conversion window you have set in your account, Personalize Flows with Dynamic Event Data, Ecommerce Brands that Nail Cart Abandonment (and What You Can Learn From Them), When someone starts a checkout or adds an item to a cart, If someone completes their purchase and places an order. However, you can change this conversion metric if you would like. Many modern email service providers (ESPs) and even some ecommerce platforms allow you to send cart abandonment automations and will often even have pre-made templates. To set up an abandoned cart flow with ReCharge make sure to use the appropriate ReCharge metric Started Checkout to trigger the flow. Providing resources for customer support and questions like Only Curls does is another highly effective way to get shoppers to reconsider their purchase and get them re-engaged with your brand after they leave your site. While many of these abandoned cart strategies are ideal for the acquisition of first-time purchasers, this is a great retention strategy you can implement with current customers who abandon an item if your brand has a loyalty program built out. that half of the respondents claim that the top reason they abandon their carts is that extra costs like shipping and taxes are too high. head = document.head || document.getElementsByTagName('head')[0], The language you use in your abandoned cart message should encourage people to reach out if they have questions about your products and inspire a sense of urgency to convince them to complete the purchase. A few ways to do this are by promoting your best sellers or similar products, or by making product recommendations based on the item a shopper added to their cart. style.styleSheet.cssText = css; Check out our guide to, The way this flow works, everyone who is captured by the initial trigger —, Best Practices for Complying with Data Privacy Laws, article on using dynamic variables to personalize flow messages, often data is synced from your ecommerce store to your Klaviyo account, benchmarks from our Abandoned Cart Benchmark Report. Mother’s Day Emails: Honor Moms with Empathy (12 Tips + Examples), How to Choose an SMS Provider: 5 Factors to Consider to Find the Best Platform for Your Business. Allow marketing automation to do the heavy lifting for you with your abandoned cart emails so you can focus on growing your business and watch your revenue soar. Abandoned shopping cart emails: 5 effective strategies and best practices. Interested in learning more about creating and optimizing abandoned cart automations? } The average cart abandonment rate is approximately 70 percent, according to. You can place that link in text, button, image, etc. SMS messaging is not currently available for non-US numbers, so even if a recipient does have a valid phone number, they won't receive any text messages unless it's a US number. To do this, drag a Trigger Split to the top of the flow. But for many, that’s not necessarily the case. Klaviyo will automatically pull in an image of the product, as well as the quantity and price. Fuel ongoing growth with flexible testing and predictive analytics. Additionally, you can export your analytics to run your own analyses. You’re correct that the typical “Cart Abandonment” Flow in Klaviyo on most platforms, is actually being triggered on a “Checkout Started.” This means that the Flow doesn’t actually start unless the user advances to the checkout page. As well as some additional features you can use in your flow. There are a lot of reasons why someone abandons a cart. Let’s take a look at some possible reasons, and how to address them. While it's common to include a discount or incentive in an abandoned cart flow, we don't encourage you to include a coupon right off the bat in the first email. Here are five abandoned cart email examples and what makes them so successful: Curly haircare brand Only Curls combines the core abandoned shopping cart email best practices and strategies mentioned above (a reminder with a CTA, related products, and social proof) with a personal touch from the founder, which makes this email seem like it’s coming from a human even though it’s automated as part of their abandoned cart series. As a best practice, we recommend setting a time delay of a least an an hour and 15 minutes to accommodate different sync timings. You can do this using What someone has done or not done > Opened Email at least once over all time > where Message equals [INSERT MESSAGE NAME]. Here's a couple of ways to implement that in Klaviyo using built-in features/code: Straight to Checkout. How to Show the Product Viewed in an Email When creating an abandoned cart automation, there are two behaviors you need to be able to track: a shopper starting a checkout and the same shopper completing or not completing their order. At the same time, it communicates the value of the brand’s products—and likely resonates with the fact that the shopper is probably about ready for some fresh new towels in their life. If you have more than one message in your flow, Klaviyo will check your flow filters before each individual email or SMS is sent out. You can see this strategy in action with Kim Kardashian West’s shapewear brand. Those who flow down NO path after this trigger split should receive a more generic abandoned cart flow. This offer combined with the sense of urgency they instill is a winning combo that’s sure to encourage shoppers to complete their checkout. You do not have a valid phone number for the recipient. However, one of the most popular and powerful email marketing solutions in the e-commerce world is Klaviyo. Because all businesses are different and have their own unique audiences, there isn't just one formula that will work for everyone. Turkish bath towel brand The Bali Market inserts their sense of humor into their abandoned cart emails, which is always a winning strategy. Next, configure the split to be based on Checkout started value is less than 300. Genius. Home goods brand Sunday Citizen knows that puppy dog eyes are always a high-converting element to add to any abandoned cart recovery email, which is why they keep this cute Frenchie front and center. Flow branching helps you take this personalization to the next level. Klaviyo automatically creates an abandoned cart flow for all users on Shopify, so all you’ll have to do is update your branding within the emails. But a retail employee might also say something to the tune of, “You forgot something!” or “Are you still interested in this item?”. This thing does not look good to me because the customer gets a lot of identical emails. In Klaviyo abandoned cart email Shopify, you'll play a secure game by employing a unique one-time coupon code that's only good for 3 days in each email that goes out. It’s usually a short email and you can see below the prebuilt template that Klaviyo offers: Abandoned cart flows in Klaviyo typically use the Started Checkout, but you can also use Added to Cart if you have Shopify or BigCommerce. It means, if you do not have the proper abandoned cart email strategy […] That’s 9,346,675 deliveries of abandoned cart emails, to be exact. The email from superfood health and beauty brand. Find out how Klaviyo can help your business grow with a product walkthrough and consultation. You may be able to offer special perks to domestic customers that you don't to international customers, like free shipping. If you email someone too soon after they abandon a cart without giving them the opportunity to finish making a purchase, you can come off as tone-deaf or overly pushy. Even more people abandon their carts when shopping from their phone—mobile devices see an average shopping cart abandonment rate of over 85 percent. This dynamic content should be the core of your email template. Here are a few online shopping cart abandonment statistics that may change your mind: Clearly, shopping cart abandonment is a major problem for online retailers. Then, set this split to be based on Properties about someone > Country equals US. I just started with Klaviyo and created my first Abandoned Cart Flow, I do not see the users who Abandoned the cart on my profiles, but they are in Shopify list. Similarly, you may want to branch your abandoned cart flow based on the number of items someone has in their cart. With a custom Added to Cart event, you can trigger an event as soon as customers add items to their cart. If you have a low click rate, maybe you need to make your call to action more obvious or, for SMS, try including an image or GIF. So how do you win back a shopper who added your product to your cart and then left your site without clicking that confirm purchase button? This offer combined with the sense of urgency they instill is a winning combo that’s sure to encourage shoppers to complete their checkout. Note that you may see customers who have purchased in the Waiting queue for an abandoned cart flow. This means that implementing an abandoned cart email automation can only help you convert more customers who you may have otherwise lost, for whatever reason. As a rule of thumb, we recommend sending your first message between 2–4 hours after someone starts a checkout, and then sending a second email 1–2 days later. For this reason, you will typically see a large number of people who enter the flow being skipped due to "failing flow filters." Using Klaviyo to send SMS messages in your abandoned cart flow is a great way to reach customers on another channel to remind them of outstanding items in their carts. Houseplant delivery brand The Sill does a great job of suggesting other products in their cart abandonment email, which can inspire shoppers to consider items they might not have even known existed. Note that this default flow includes only emails. For more information on how we determined this result, check out our Abandoned Cart Benchmark Report. Whatever their reason is for leaving mid-checkout, most often it's not because they're no longer interested in the product. readLast updated at: April 08, 2021 00:32. To influence conversion rate or revenue per recipient: Below, we talk about different branches you can use in your abandoned cart flows. The email from superfood health and beauty brand Golde does just that by offering customers 15 percent off their first purchase. Well, first of all, you might get some strange looks. Perhaps the most popular way to reel shoppers back in if they’re on the fence about buying is to offer a discount for a certain dollar amount or percentage off their first purchase. You have to earn the trust of shoppers who might not be familiar with your brand yet. document.querySelector("#reading_time").setAttribute("style", "display: none"); In this case, it's also important to include a default branch in case the product in someone's cart is not in either the men's or women's collection. Not contacting these customers is leaving money on the table — almost 70% of shopping carts are abandoned on average. Abandoned cart flows are one of the most valuable flows for any ecommerce business. This unique approach to the abandoned cart email is sure to catch people’s attention, intrigue them, and entice them into taking another look at the brand’s products. And it’s all scalable, so no matter how big you get, you’ll never outgrow Klaviyo. You can also build your own abandoned cart flow from scratch. The more personal you can make any automation, the better, which is why beauty brand IL MAKIAGE’s abandoned cart recovery strategy works wonders. Create an abandoned cart flow with Klaviyo by connecting it to Checkout X Written by Karolina Updated over a week ago Checkout X gives you several options to choose for setting an abandonment cart, one of them is our own cart recovery solution. Between April 1 and June 30, 2017, nearly three thousand US-based Klaviyo customers sent out 3,127 distinct abandoned cart messages to more than 9 million email addresses. While you don’t have retail employees who can attempt to solidify the sale before a shopper leaves, there’s another way ecommerce brands can capitalize on a consumer’s strong intent to buy: the abandoned cart automation. In this video or post, you will learn how to create Abandoned Cart Flow in Klaviyo. Alex McPeak is a Content Strategist at Klaviyo. How long do you want to wait to follow up with your shopper about their abandoned item? But when you’ve enabled Klaviyo’s Abandoned Cart flow, it would have retrieved 50% of the potentially abandoned cart users. For example, you could lead with "Hurry, before it sells out!". But it’s also important it’s to understand why people abandon carts in the first place. Social proof can influence consumers to purchase by using customer testimonials to communicate the value of your products and create fear of missing out (FOMO) with window shoppers. For other ideas on how to be strategic with this flow, check out our best practices. This email from sustainable activewear brand Girlfriend is perfectly simple and to the point—it features the products I added to my cart, an image for each separate product, and a call-to-action (CTA) that links back to the product page. Hence, the flow is triggered when someone starts a checkout, but there is a filter on the flow excluding anyone who completes their purchase. She helps entrepreneurs and small businesses grow. Abandoned Cart Flow with ReCharge Reach out to your future customers when they add a subscription product to their cart, but don't place an order for that subscription. After this first SMS message, you will want to rejoin the split so that recipients continue down the intended path even if they don't open the initial abandoned cart email. Below are some benchmarks from our Abandoned Cart Benchmark Report: Your conversion rate will depend on the conversion window you have set in your account, which is why our report instead looked at revenue per recipient. . Guide to Creating an Abandoned Cart Flow. Further, if you are building an abandoned cart flow from scratch, this information won't be pulled. With Klaviyo, you can set up abandoned cart emails. You'll receive an email from us within a few hours to schedule your personalized Klaviyo demo. And as another value add, the brand lets you try the product risk-free for 14 days, so shoppers have absolutely no reason not to place an order and try their perfect match foundation. They’re a message or sequence of messages sent to someone who added an item to their shopping cart, but failed to complete the purchase. is perfectly simple and to the point—it features the products I added to my cart, an image for each separate product, and a call-to-action (CTA) that links back to the product page. In fact, setting up a cart abandonment email can be the difference between making the sale and losing it—whether your shopper decided they forgot to complete their purchase, sought out options from another brand, or just didn’t have their credit card nearby. Then, if you have a base template that you've already designed for your other emails, you can use this as your abandoned cart template and drag in the dynamic content from the Saved Blocks library. But how can an abandoned cart strategy help and do abandoned cart emails work? So let's dig into some options on how to implement Klaviyo abandoned cart emails. You will want to ensure that you have the Automatically shorten links box checked to conserve space in your message. Perhaps the shopper didn't have their credit card in front of them or wanted to browse your site a bit more before making a decision. Klaviyo allows you much more customization and targeting than your ecommerce platform’s default abandoned cart flow. Still looking for ways to take your abandoned cart flow to the next level? Put your cart abandonment knowledge to the test. In addition to showing you some foundational abandoned cart strategies and tactics, I also wanted to share a few other examples of brands that are doing an exceptional job with their recovery emails. Those who flow down the YES path will be domestic customers, and those on the NO path are international. Some integrations, such as OpenCart, sync once every hour. In the case that they’re a first-time shopper and you don’t already have a customer profile, I suggest setting up either a pop-up or embedded form to collect email addresses. For anyone who still may be thinking about their purchase, this note invites shoppers to reach out to the team if they have any questions or even if they’re just looking for haircare advice for their curls. If there's no time delay, the first message will send as soon as a shopper adds an item to their cart, leaving no time to see if they go ahead and place an order. In this case, the CTA should link customers back to the items they left behind in their cart. For example, if someone starts a checkout, you can include product images and prices within an abandoned cart email to encourage recipients to return to their cart and finish their purchase. For most other ecommerce platforms, after integrating your store, you will see Started Checkout data populating in your account. inserts their sense of humor into their abandoned cart emails, which is always a winning strategy. Then, set this split to be based on What someone has done or not done > Has Placed Order at least once over all time. You will want to double-check how often data is synced from your ecommerce store to your Klaviyo account to ensure that your first abandoned cart email doesn’t send until after these events are synced. The reason why Klaviyo's abandoned cart flow doesn't trigger before this point is because there is no way to collect the customer's email address without the customer entering the checkout process.